Pop Art in Animation Behind the Iron Curtain

The Estonian Example

Author
Andreas Trossek
Abstract
In this essay, Andreas Trossek, an art historian and critic, writes about psychedelic animation from Estonia.
Keywords
Estonia, Art History, Film Studies, Pop Art, Animation, Psychedelic Art, Post-Soviet Studies, Baltic Studies, Tallinnfilm; Goskino.

Introduction

Pop… Pop? Pop!

How to mix art with animation

In conclusion

Further reading

Bio

Filmography

Suggested Citation

Introduction

When the Second World War ended, Estonians found themselves on the 'wrong side' of the Iron Curtain, no longer part of the free world. Surprisingly enough, however, we can talk about a number of psychedelic Pop Art influenced animated films made in the 1970s in Tallinn.

At that time Tallinnfilm was the main republic cinema production studio of the Estonian SSR, both funded and ideologically controlled by Goskino, the USSR State Committee for Cinematography. Throughout the 1970s, a generation of Estonian neo-avant-garde artists, who were influenced, among other things, by Pop Art (and also by The Beatles' famous Yellow Submarine animated feature from 1968), were actively engaged in the process of making hand-drawn animated films.

Although artists such as Aili Vint (b. 1941), Leonhard Lapin (1947–2022), Sirje Runge (b. 1950), Ando Keskküla (1950–2008), Rein Tammik (b. 1947) and Priit Pärn (b. 1946) and also the background artist Kaarel Kurismaa (b. 1939) need no introduction in Estonia today, their first youth culture oriented experimentations in the field of animation have often been overlooked. However, it is clear that quite a few animations from the 1970s rightly belong to the art historical framework of Soviet Estonian Pop Art, or 'Soviet Pop' as this localised version of Pop Art is often referred to.

Pop… Pop? Pop!

In the 1990s, when local art historians were finally able to attempt writing an honest and de-Sovietised art history, the positive characteristics of 'Pop-likeness' emerged in their texts about post-war Estonian art. This enabled the presentation of some Soviet-era artworks as atypical, situating them in opposition to the dominant paradigm of Socialist realism. In retrospect, the key members of the artist groups ANK '64 (Tõnis Vint (1942–2019), Aili Vint (b. 1941), Jüri Arrak (1936–2022), Malle Leis (1940–2017) et al.), Visarid (Kaljo Põllu (1934–2010), Rein Tammik et al.) and SOUP '69 (Ando Keskküla, Andres Tolts (1949–2014), Leonhard Lapin et al.) could be considered to be both the importers and modifiers of many major trends in 20th century art, such as Pop Art, Op Art and Conceptualism, which in the 1960s and 1970s when they were young art academy graduates represented ideologically disapproved 'Western tendencies' within the cultural apparatuses of the Soviet Union.

Quite a few of those young artists were also connected with Tallinnfilm's cartoon animation unit, which was established in 1971 under the leadership of Rein Raamat (b. 1931), a professional portrait painter himself. It can even be suggested that hand-drawn animation became sort of a problem-free 'test site' for those artistic ideas that could not be fulfilled in the public/official art arena of the Estonian SSR. As a relatively peripheral field of cultural production, animation functioned as a new and empty niche, which stood both between and outside the official hierarchies of 'high art' (i.e., Soviet Socialist realism). Pop-flavoured and at times psychedelic imagery did not cause too many problems with cinema authorities, problems that would have been inevitable in the case of a public art exhibition.

As a result, instead of official exhibition spaces, a significant number of individual aesthetic programmes loaded with Pop imagery and colourful, psychedelic vibes were in fact successfully presented publicly, although in a rather peculiar medium – in animation films that were officially targeted at children. These new and weird films were screened in local cinemas and later occasionally shown on television, embedding themselves into the minds of many children… and also art-loving young adults.

How to mix art with animation

In 1972, Rein Raamat, a former feature film production designer at the Tallinnfilm studio (and who, by the way, had also been engaged in the process of making the first Estonian puppet film in 1958, Elbert Tuganov's (1920–2007) Little Peter's Dream), directed his first hand-drawn animated film. It was called The Water Carrier (1972). However, making humorous cartoons mostly for children was not exactly Raamat’s long-term goal. He had a painter's diploma himself, and the studio’s third animated release, titled The Flight (1973), featured trendy background art with Op and Pop references by the young painter Aili Vint (a member of ANK ´64).

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Still from The Flight (1973). Image courtesy of Tallinnfilm / Estonian Film Archive.

The film’s soundtrack was created by Rein Rannap (b. 1953), a founder of the legendary Estonian rock group Ruja, and in hindsight, The Flight could indeed be interpreted as a music video or an abstract promotional clip. It was as close as one could get to 'yellow-submarine-sque' aesthetics in the Soviet Union at that time. The film proved to be successful, receiving an international festival award from Zagreb, and Raamat continued the pattern of hiring young ambitious artists in order to achieve a contemporary, up-to-date visual effect.

Raamat's next film, Colour-Bird (1974), was by contrast somewhat of a failure in the eyes of the film authorities in Tallinn because the artist-architect Leonhard Lapin (a member of SOUP '69) and his then-wife Sirje Lapin (now Runge) were more concerned with the rare possibility of exhibiting the aesthetics of Pop Art, rather than actually illustrating the film’s narrative. However, due to Raamat's crafty diplomacy, the film was approved in Moscow without problems – Estonian animation by then had simply acquired a good reputation. The rocking soundtrack was once again delivered by Rein Rannap.

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Still from Colour-Bird (1974). Image courtesy of Tallinnfilm / Estonian Film Archive.

To this day, it remains a powerful testament to the fact that the hippie generation artists made no compromises – the result is schizophrenic to its core, falling between the categories of an experimental 'underground' art film and an educational short targeted at toddlers (teaching them primary colours). Colour-Bird was undoubtedly one of the most powerful manifestations of Pop Art aesthetics within the public space of the Estonian SSR in the early 1970s.

Raamat turned to less visually experimental solutions with the cartoons The Gothamites (1974) and A Romper (1975), which are noteworthy for their morally ambivalent types drawn up by Priit Pärn, already a celebrated caricaturist who subsequently gained widespread international recognition in the world of animation. The background colours were by Kaarel Kurismaa, a pioneer of Estonian kinetic and sound art.

The new 'Pop Art paradigm' was continued in the directorial works of Ando Keskküla (also a member of SOUP '69), at the time a well-known young 'metaphysical realist' in official artistic circles whose paintings truly brought Hyperrealism or Photorealism to the Estonian SSR. A Pop Art influenced design by Rein Tammik (a member of Visarid) was openly expressed in Keskküla's The Story of the Bunny (1975), whereas Rabbit (1976) was visually a much more mechanically 'colder' mixture of Pop Art, Hyperrealism, and photography.

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Still from The Story of the Bunny (1975). Image courtesy of Tallinnfilm / Estonian Film Archive.

The music in the first film was once again composed by Rein Rannap, while the soundtrack for the second film was by Lepo Sumera (1950–2000), whose symphonic approach at the end of the film sounds rather psychedelic. In The Story of the Bunny, animated and documentary footage were fused together, so at the end, the imagery 'jumps' from a cartoonish style into a photographic register. In Rabbit, rotoscoping (the process of creating animated sequences by tracing over live-action footage frame by frame) was used. Thus we can suggest that as a director, Keskküla was interested in the same effect that attracted him to (Hyperrealist) painting: a system in which the imaginary and the real were put into a conflicting situation.

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Still from Rabbit (1976). Image courtesy of Tallinnfilm / Estonian Film Archive.

After Keskküla left animation for painting, Tammik gave another Pop Art/Hyperrealist treatment to Avo Paistik's Vacuum Cleaner (1978). The result was the second Estonian hand-drawn animation to outrage Goskino, which was forbidden to be shown outside the Estonian SSR. The story is about a red vacuum cleaner, which starts swallowing up and destroying everything around, growing bigger by the minute. Rotoscopic aesthetics in combination with the (possible) political allegory proved to be too scary for a screening permit in other parts of the USSR. A year earlier, the directorial debut of Pärn, Is the Earth Round? (1977), was also limited to Estonian screens because it was deemed ‘too pessimistic’ by Goskino.

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Still from Vacuum Cleaner (1978). Image courtesy of Tallinnfilm / Estonian Film Archive.

As a caricaturist, Pärn was influenced by Pop Art indirectly, yet thoroughly, and that is most visible in his artistic design for Paistik's Sunday (1977). As if in tandem with Pärn, Kurismaa was once again included as a colourist. In theory, this film was a critical sci-fi collage on the topic of the future of consumer society, but in practice, the outcome was much more ambivalent and 'yellow-submarinesque'. According to archival documents, the target group of this animation was eventually limited, excluding young children.

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Still from Sunday (1977). Image courtesy of Tallinnfilm / Estonian Film Archive.

The soundtrack of the film borrowed heavily from Pink Floyd's popular LP The Dark Side of the Moon (1973). This music got into the film, one could say, as a result of a 'work accident': the film's sound designer had recommended sampling Pink Floyd's music after the director refused to use the work by the contracted composer, but the film still had to be finished by the deadline.

However, the most famous contemporary Estonian composer who actively worked in animation in the 1960s and 1970s is undoubtedly Arvo Pärt (b. 1935). Mostly he composed soundtracks for puppet films, and a neat little Space Age puppet film Atomic and the Goons (1970) by Elbert Tuganov, serves as a good example of his early experimental style. But that's already another story, something completely different…

In conclusion

Within the official cinema circles of the Soviet Union, animation was mainly targeted towards toddlers, young children, and teenagers. In the films discussed herein, on the other hand, the artists had clearly used child-oriented cartoons as a means of artistic expression and experimented with possibilities of the film medium in general (while also alluding to works by sympathetic artists on the screen, adding another layer of inside-jokes), which created possibility for mild subversion.

Although the mechanisms of the Soviet film bureaucracy were undoubtedly more prominent in this context than were the rules of Estonian art life, when we look back into the process of making these animations, one thing is clear: by gradually shifting our focus from film history to art history, the true value of Estonian Pop animation of the 1970s becomes apparent. These selected films appear as fragmented manifestations of post-Second World War youth culture that also filtered into the 'wrong side' of the Iron Curtain.

Further reading

Trossek, Andreas. 2009. "Eesti popanimatsioon 1973–1979: joonisfilmist lähikunstiajaloo kontekstis". Kunstiteaduslikke Uurimusi 18 (1–2): 69–107. https://ktu.artun.ee/articles/2009_1_2/ktu_2009_18_1_069-107_trossek.pdf

Helme, Sirje. 2010. POPkunst Forever: Eesti popkunst 1960. ja 1970. aastate vahetusel / POPkunst Forever: Estonian pop art at the turn of the 1960s and 1970s. Tallinn: Eesti Kunstimuuseum – Kumu kunstimuuseum / Art Museum of Estonia – Kumu Art Museum.

Kangilaski, Jaak (ed.). 2016. Eesti kunsti ajalugu. Vol. 6, Part II (1969–1991). Tallinn: Kultuurileht.

Andreas Trossek
Kunst.ee
Editor-in-chief

Bio

Andreas Trossek is an art historian and critic from Tallinn, Estonia. He graduated from the Department of Art History at the Estonian Academy of Arts with an MA degree in 2007. He has worked as the editor-in-chief of the Estonian art quarterly Kunst.ee since 2009 (https://ajakirikunst.ee/?c=home&l=en).

Filmography

Tuganov, Elbert. 1958. Peetrikese unenägu / Little Peter's Dream. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/7hLVGQ8YOpI.

Dunning, George. 1968. Yellow Submarine. Apple Films.

Tuganov, Elbert. 1970. Aatomik ja jõmmid / Atomic and the Goons. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/Ebcv8cVwGCq.

Raamat, Rein. 1972. Veekandja / The Water Carrier. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/WtJEgCNqoUm.

Raamat, Rein. 1973. Lend /The Flight. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/wpQYAkNJnur.

Raamat, Rein. 1974. Värvilind /Colour-Bird. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/vR_hNkOx829.

Raamat, Rein. 1974. Kilplased / The Gothamites. Tallinnfilm.

Keskküla, Ando. 1975. Lugu jänesepojast / The Story of the Bunny. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/4nwXkB1pNdz.

Raamat, Rein. 1975. Rüblik / A Romper. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/4hRRe0zcT3D.

Keskküla, Ando. 1976. Jänes / Rabbit. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/jif9Z2KNyZS.

Paistik, Avo. 1977. Pühapäev / Sunday. Tallinnfilm.

Pärn, Priit. 1977. Kas maakera on ümmargune? / Is the Earth Round?. Tallinnfilm. https://arkaader.ee/landing/bc/rHczO7kKnl/xVh4dGoIWiK.

Paistik, Avo. 1978. Tolmuimeja / Vacuum Cleaner. Tallinnfilm https://arkaader.ee/landing/bc/rHczO7kKnl/gvxiIutGzWs.

Suggested Citation

Trossek, Andreas. 2023. Groundworks: “Pop Art in Animation Behind the Iron Curtain: The Estonian Example”. Decolonising the (Post-)Soviet Screen I (ed. by Heleen Gerritsen). Special issue of Apparatus. Film, Media and Digital Cultures in Central and Eastern Europe 17. DOI: http://dx.doi.org/10.17892/app.2023.00017.355.

URL: http://www.apparatusjournal.net/